What is TikTok?

The TikTok app has only been active for 2 years. It was originally known as Musical.ly, but strategically TikTok stepped up as soon as Vine left the market.

The app allows users to create short videos anywhere between 15 – 60 seconds so that they can display their talents. These short music videos can be edit with filters, animations and interactive features.

Its gained huge media attention by young users and business owners. The stats show that over 40% of the apps users are between 10 – 19 making it the perfect target for brands.

How does the app work?

TikTok has a huge database of 1 billion active users across the world. This is a perfect opportunity for businesses, especially if you are trying to increase brand awareness.

Many experts have said, for business ideas to be successful, you need to be the first on the market! 

Users make short videos that will showcase their talents across the world. They could be specialising in the arts, comedy, sports and much more and thats why its the perfect platform for Generation Z.

You will need to learn the basics of TikTok before you begin: 

  • Make a clip no longer that 15 seconds
  • Upload at generation Z’s most active time (11am or 4pm onwards)
  • Always follow trends if you want more views
  • Find a niche and stick to it!
  • Follow people in your niche and build a community with them
  • Be active, try upload 4 to 6 times a day!

TikTok Advertisement for business

Businesses should understand their potential of this social media app and where to start. If you’re looking to release a new product or service you should contact TikTok for advertisement.

Go to the link here to learn more about TikTok Advertisement

TikTok Ads are broken down into several different catergories. These categories target different areas around their app, giving you opportunities to connect with your perfect audience.

  • Brand Takeover
  • Hashtag Challenge
  • In Feed Videos
  • 2D lens filters for photos

All four of these categories will help you connect with people in your target audience very easily.

Here is an example below of the discovery page, you can see two types of advertisement.

The first is showing brand takeover, but its also connected with a hashtag challenges which are displayed underneath.


The main three areas of tiktok advertisement are:

Brand Takeover

A takeover is designed to help you increase your brand awareness, so this could be an ad campaign showing your product or service.

If you have ad is impactful, eye catching or uses great tone of voice, it will easily make users stop and watch in between TikTok videos.

Hashtag Challenge

If your business is great at new ideas or trends, you should attempt the #challenge. It will allow big influencers to publicise your brand just through creating a challenge. This overall this will create a stronger audience relation because they enjoy the entertainment your provide from your business.

In Feed Videos

These are pretty self explanatory, as its about getting your video amongst the TikTok Feed. As users fresh their feed or keep watching videos, your ad will blend into their news feed, but it will only be target to users that like your topics in your industry.