Keyword Research
Understanding where you fit into the search engine is one of the most important aspects for any business and it can be tricky optimising your website. Without finding your focus keywords you wont rank for anything relevant to you, therefore driving the wrong traffic to your website.
Some of the questions you might want to ask your business before picking your keywords:
- Will the searchers find what they are looking for?
- Will they be happy with the content you provided?
- Will be keyword increase my overall site traffic?
Tip 1: Use Google Adwords to run a small campaign so that you can test your chosen keywords.
Link Building
Your now in a position where you need to start building the blocks. Your keywords are now going to take a key role in building connections back to your business, but how can you do this effectively?
Tip 2: Build connections on Business Directories
Add your business information on high Google PR websites, so that your business and focus keyword words start to drive traffic.
Social Shares
Social media has been one of the biggest game changers in search engines. Facebook, twitter and instagram links are now ranking.
Tip 3: Content is key
Share your content on multiple platforms and make sure that it is:
- Relevant
- New
- A good resource
Isle of Wight SEO
Click the link to learn more about SEO Isle of Wight and contact us if you are interested in having your own SEO campaign – oliver@creativefllo.co.uk